How to Leverage LinkedIn
So far, we’ve talked about how to make a stunning profile, how to make valuable connections, and, of course, why LinkedIn is the ideal platform for online professional networking. Now, we’re turning our attention to another key part of LinkedIn: what to post.
Posting on LinkedIn can be broken down into two main categories: sharing other people’s content and sharing your original content. Sharing other people’s content is the most popular type of posting on LinkedIn. People usually share articles they find interesting or inspiring, job postings, events, etc. Those three categories are, for the most part, a typical LinkedIn post rotation, and what you should be aiming for if you want to engage your connections on LinkedIn. Here are a few tips on each to get you started:
Sharing articles on LinkedIn is a great way to spread ideas that you care about and find interesting. People tend to only share articles that are directly related to their job or their industry but, while the sharing of those kinds of articles are important for the spread of LMI, your connections will also benefit from seeing articles about the ideas you find innovative or inspiring. At our most recent Yakety Yak, we learned that people find it really interesting to read about ideas they never would have come across had they not been connected with a specific person on LinkedIn. So, yes stay work appropriate, but don’t be afraid to share ideas you’re thinking about.
2. Job Postings
Posting job opportunities is a functionality of LinkedIn that many career practitioners find very useful. It is important when sharing job listings to think not only of your colleagues but of their clients as well. For this reason, definitely share positions in community agencies and things like that, but also consider postings that your clients would be able to avail of as well.
When it comes to events, the things you should be most often sharing are training, conferences, and community events. Things like training days, webinars, and sessions being held to give career practitioners new skills or increase their core competencies are vital to share. Sharing these events allows career practitioners in your network to hone their skills and helps the community become stronger as a whole. Conferences like Cannexus are also good to share so that your network knows about other networking opportunities. Lastly, sharing community events is extremely helpful so that practitioners can tell their clients about services being offered by community, for example the New Hope Identity Clinic.
[li-company-updates limit='4' company='11292030']
P.O. Box 21157
St. John's, NL
Canada A1A 5B2
These are just a few suggestions to keep your connections’ feeds populated! In reality, there is no checklist for what to post and what not to post. We just hope that these little tips and tricks will have you on your way to becoming a pro LinkedIn poster.